Scanning v reading

I came across a business article that reads in part, “… we will use a link from XI — our [acquired] platform — to our [existing] platform …”.

Hmm? How does the author want us to pronounce the word “XI”? Possible options are:

  • Eleven
  • Ex-Eye
  • Zee

Does pronunciation matter? Perhaps not so much in scanning. But when you’re pitching a product, knowing how it’s pronounced matters big. However, anyone reading the article might find it helpful to know that “XI” refers to, let’s say, the eleventh release.

If your product name matters, then treat it like your own name. Don’t make me guess it wrong.